Re-Made in Japan: Everyday Life and Consumer Taste in a Changing Society

by Joseph J. Tobin

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Colonel Sanders, Elvis, Mickey Mouse, and Jack Daniels have been enthusiastically embraced by Japanese consumers in recent decades. But rather than simply imitate or borrow from the West, the Japanese reinterpret and transform Western products and practices to suit their culture. This entertaining and enlightening book shows how in the process of domesticating foreign goods and customs, the Japanese have created a culture in which once-exotic practices...

Format:Paperback

Language:English

ISBN:0300060823

ISBN13:9780300060829

Release Date:September 1994

Publisher:Yale University Press

Length:272 Pages

Weight:0.98 lbs.

Dimensions:0.9" x 6.0" x 9.2"

Related Subjects

Anthropology Asia Business & Finance Consumer Behavior Cultural Economic Conditions Economics History Humanities Japan Marketing & Sales Politics & Social Sciences Social Science Social Sciences

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Re-Made in Japan: Everyday Life and Consumer Taste in a Changing Society

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