Humans have always been fascinated by the workings of the mind and now, more than ever, neuroscience has become a popular area of inquiry. While neuroscience advertises itself as an interdisciplinary field, drawing on biology, physics, engineering, and psychology, to date it has engaged less often with the humanities. In this transdisciplinary work, Jordynn Jack aims to show how the humanities--and in particular, rhetoric--have much to add to the...