Ratings Analysis: Theory and Practice

by Lawrence Lichty, James Webster, Patricia Phalen, et al.

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Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0805854096

ISBN13:9780805854091

Release Date:October 2005

Publisher:Routledge

Length:338 Pages

Weight:1.05 lbs.

Dimensions:0.9" x 6.4" x 9.3"

Related Subjects

Business Business & Investing Communication & Media Studies Engineering Engineering & Transportation Film & Television Humor & Entertainment Performing Arts Politics & Social Sciences Radio Radio Operation Shows Social Science Social Sciences Telecommunications & Sensors Television

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Ratings Analysis: Theory and Practice

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