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Paperback Ratings Analysis: Audience Measurement and Analytics Book
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ISBN: 0415526523

ISBN13: 9780415526524

Ratings Analysis: Audience Measurement and Analytics

by , , , et al.
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Format: Paperback

Condition: New

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Book Overview

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting...

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Business Business & Investing Economics Engineering Social Science Social Sciences Technology

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