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Paperback Randsportarten Erfolgreich Vermarkten: Gestaltung Von Fernsehformaten Mit Prominenten [German] Book
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ISBN: 3834909246

ISBN13: 9783834909244

Randsportarten Erfolgreich Vermarkten: Gestaltung Von Fernsehformaten Mit Prominenten [German]

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Die Autoren gehen der Frage nach, wie ein spannendes Sportereignis in ein nachgefragtes Unterhaltungsprogramm transformiert werden kann. Aus den Ergebnissen ihrer Studie leiten die Autoren konkrete Empfehlungen zur Gestaltung von Fernsehformaten f r Randsportarten ab.

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Format: Paperback

Condition: New

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