Raising Consumers: Children and the American Mass Market in the Early Twentieth Century

by Lisa Jacobson. and Lisa Jacobson

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Book Overview

In the present electronic torrent of MTV and teen flicks, Nintendo and Air Jordan advertisements, consumer culture is an unmistakably important--and controversial--dimension of modern childhood. Historians and social commentators have typically assumed that the child consumer became significant during the postwar television age. But the child consumer was already an important phenomenon in the early twentieth century. The family, traditionally the...

Format:Hardcover

Language:English

ISBN:0231113889

ISBN13:9780231113885

Release Date:November 2004

Publisher:Columbia University Press

Length:320 Pages

Weight:1.25 lbs.

Dimensions:0.9" x 6.2" x 9.2"

Grade Range:Postsecondary and higher

Related Subjects

Business Business & Investing Economics History Modern (16th-21st Centuries)

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Raising Consumers: Children and the American Mass Market in the Early Twentieth Century

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