Radically Transparent: Monitoring and Managing Reputations Online

A triumph. With an agile and engaging prose, Andy Beal and Judy Strauss reveal how to promote, maintain and (if necessary) repair individuals and companies' online reputations based upon the principles of transparency and honesty. Choke-full with practical advice and relevant case studies, this book achieves its self-imposed objectives with flair. The referent in search engine reputation management (SERM) and online reputation management (ORM).

The book was written by Andy Beal from Marketing Pilgrim and Judy Strauss. Andy Beal is a SEO and fellow blogger who specialized in social media optimization, reputation management and public relations. He is like Kris Jones a frequent speaker at search marketing conference, such as Search Marketing Expo, Search Engine Strategies and WebmasterWorld's PubCon. As the subtitle states, his book is primarily about monitoring and managing of your personal, your professional or your company's reputation online where it focuses heavily on using search engine optimization and marketing techniques as tools to accomplish your goals. It also provides advice and recommendations for how to approach the social media space as a business in order to reduce the risks and possible problems that will arise, if you jump into this area of marketing without being prepared and ready for it. The power of social media and the benefits your customers and your company can get out from it are a reward that is worth the risks. Yes, it has risks and it is impossible to eliminate all of them, but that does not mean that it cannot be done. Just eliminate the risks that you can eliminate and be prepared for the things that can happen and impossible to prevent for sure.

Radically Transparent is a wonderfully insightful book that gives tried and true steps for tracking and managing online reputations. Unlike other books that are heavy on theories, this book provides tactics and action plans that can used immediately. As a PR professional, it was great to see the synergy between public relations and search engine optimization outlined. In addition, Beal and Strauss bring in lots of timely examples that make the book entertaining and thought provoking.

I've been online for well over a decade and from the very beginning I've been passionate about online marketing. I congratulate myself that fairly early on I identified Andy Beal as someone who could teach me a lot about online marketing in all its guises. He has validated my opinion consistently over the years. His latest book, Radically Transparent: Monitoring and Managing Reputations Online, co-authored with Judy Strauss, is quite simply a masterpiece. This is a reference work that is highly informative and immensely valuable even for an experienced online professional. For the rest of us it's a tome that's simply not-to-be-missed. Managing your online reputation is a fairly new problem. If you've suddenly realized that being pro-active about it is essential, you are on the fast track to success. But how do you manage your online reputation effectively? Beal and Strauss provide you with absolutely the latest and best knowledge to take your reputation management strategy in hand. Whether you want to establish your brand or counter a smear campaign that's affecting your bottom line, this is definitely THE book for you to buy. Learn how to use no-cost social marketing tactics to launch yourself as an expert, and see how you can turn negativity around to reflect positively on your business. You need this knowledge now if you're to stay ahead of the game.