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Hardcover Quantitative Models in Marketing Research Book
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ISBN: 0521801664

ISBN13: 9780521801669

Quantitative Models in Marketing Research

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Format: Hardcover

Condition: Good

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Book Overview

Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the...

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Business Business & Investing Economics

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