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Paperback Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact Book

ISBN: 140519202X

ISBN13: 9781405192026

Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact

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Book Overview

Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as a "how-to" guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner Demonstrates how qualitative data can be systematically utilized to address pressing personal,...

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