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Paperback Qualitative Markt- Und Konsumforschung: Einführung Und Praxis-Handbuch [German] Book
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ISBN: 3531194291

ISBN13: 9783531194295

Qualitative Markt- Und Konsumforschung: Einführung Und Praxis-Handbuch [German]

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Die Autoren Thomas K?hn und Kay-Volker Koschel geben in diesem Buch eine praxisnahe Einf?hrung in Grundgedanken und Methoden der qualitativen Markt- und Konsumforschung. Zur Veranschaulichung werden zahlreiche Praxisbeispiele gegeben und typische Fehler bei der Konzeption typischer Studien identifiziert und L?sungsm?glichkeiten angeboten.

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Format: Paperback

Condition: New

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