Qualitative Marketing Research
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As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods.
Format:Paperback
Language:English
ISBN:0761963669
ISBN13:9780761963660
Release Date:March 2001
Publisher:Sage Publications Ltd
Length:256 Pages
Weight:0.86 lbs.
Dimensions:0.6" x 6.2" x 9.4"
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