Qualitative Consumer and Marketing Research

by Eileen Fischer, Robert V. Kozinets, Russell W. Belk

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How is qualitative marketing and consumer research conducted today? What is rigorous research in this field? What are the new, cutting edge techniques?

Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical...

Format:Paperback

Language:English

ISBN:0857027670

ISBN13:9780857027672

Release Date:December 2012

Publisher:Sage Publications Ltd

Length:240 Pages

Weight:0.95 lbs.

Dimensions:0.5" x 6.6" x 9.5"

Related Subjects

Business Business & Investing Economics

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