Pyromarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life

Greg Stielstra's book on marketing is the best marketing read available today. Don't let the nay-sayers stop you from becoming the best marketing person at your firm. Greg's stuff is cutting edge, period. Buy it and pass it on.

I love this book! It is timely, practical, and relevant. It must makes sense. Plus, you get sample the book if you are skeptical at the author's web-page at [...] The entire, unabridged book is available for download in MP3. I have read a lot of books on marketing. This one has changed my approach.

This is not just another book of marketing ideas. It is an easy to read, scientific way of looking at how marketing really works. Like Da Vinci and Gallileo, Stielstra blows away conventional wisdom. The industry threatened by this book the most is not the mass advertisors, but the ad agencies who still push the myth of mass marketing on their clients. Once you have ready this book, imagine how different our media experiences would be if companies used these tactics!

A 20th century retailer named John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Greg Stielstra's book will help keep you from wasting any of your marketing budget. Forged in the challenging world of publisher marketing, the concept of this book is built around the metaphor of starting a fire. Stielstra starts by pointing out the need to isolate the group of consumers most likely to buy. He calls this primary target audience the "driest tinder." Then, instead of spreading your marketing funds broadly, he encourages you to focus your marketing resources on this group (touch them with the match) by giving them a product experience. Then, you "fan the flames" of their enthusiasm by enabling these consumers to become product evangelists. Finally, you collect the consumer data (save the coals) so that the next time you want to communicate with this audience, you can do it effiently. I read a lot of marketing books. Some are full of philosophical fluff. This one is extremely practical. As technology continues to advance, it will confirm the brilliance of Stielstra's approach by enabling us to follow his advice more cost-effectively. I wholeheartedly recommend this book. John Sawyer Chief Strategy Officer Grey Matter Group

If you are not using the techniques outlined in PryoMarketing now, you will be in the near future. Why? Greg Stielstra discusses why mass advertising and mass marketing are failing to deliver customers via these traditional mediums. With thousands of messages coming at consumers everyday and the wide use of devices such as TIVO what's a marketer to do? In PryoMarketing readers will learn to begin a marketing campaign with the most likely customers who Stielstra calls the "driest tinder." With numerous references to "fire" throughout the book the point he drives home by using the analogy is that in order to start a fire you don't try to light a log on fire you light the "driest tinder" or the people most likely to be interested in your product or service. Stielstra discusses in great detail the successful application of this technique in the promotion of Mel Gibson's "Passion of the Christ" and Rick Warren's "The Purpose-Driven Life." As a book publicist and book marketing expert myself, I can attest to the importance of the valuable information found in PryoMarketing. Scott Lorenz President Westwind Communications www.westwindcos.com/book