Putting on Appearances: Gender and Advertising

(Part of the Women in the Political Economy Series)

by Diane Barthel

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Book Overview

In this lively critical analysis, Diane Barthel reveals the previously overlooked and underestimated depth of cultural meaning behind contemporary American advertising. Focusing mainly on ads for beauty products directed at women, she demonstrates how stereotypical gender identities are emphasized and how advertising itself creates a gendered relationship with the consumer. She explores psychological, sociological, and cultural messages in advertising...

Format:Hardcover

Language:English

ISBN:0877225281

ISBN13:9780877225287

Release Date:January 1988

Publisher:Temple University Press

Length:233 Pages

Weight:1.00 lbs.

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Investing Marketing & Sales Politics & Social Sciences Social Science Social Sciences Women's Studies

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Putting on Appearances: Gender and Advertising

(Part of the Women in the Political Economy Series)

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