Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette

by Keith Wailoo

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Spanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted--and how the industry's disturbingly powerful narrative has endured to this day.

Police put Eric Garner in a fatal chokehold for selling cigarettes on a New York City street corner. George Floyd was killed by police outside a store in Minneapolis known as "the best place to buy menthols." Black smokers overwhelmingly...

Format:Hardcover

Language:English

ISBN:022679413X

ISBN13:9780226794136

Release Date:November 2021

Publisher:University of Chicago Press

Length:392 Pages

Weight:1.55 lbs.

Dimensions:1.3" x 6.2" x 9.1"

Related Subjects

Business Business & Investing History Social Science Social Sciences

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Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette

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