Pure Profits: Pinpoint Winning Properties, Think Like an Investor & Succeed in Commercial Real Estate

Al Auger has written an excellent guide to putting together profitable commercial real estate transactions. I've put together commercial projects for fifteen+ years and still greatly benefited from the books ideas and the step by step approach. He includes a "Preliminary Pro-Forma" that is an excellent tool. I would highly recommend this book to anyone putting together or thinking about putting together Commercial Real Estate deals.

Pure Profits by Al Auger has been a great tool for me to use as I change careers. For some one who was not involved in real estate proior to this career change it provided me with a clear and logical guide to getting started. I found the exercises to be a very valuable. They forced me to practice what I had just read in the chapter. As they say the best way to learn something is by doing it, and that is exactly what the exercises accomplished with me.Much of the information is really common sense. Pure Profits helped bring back to me many of the skills I had learned in my 30 year sales & marketing career. I keep the book with me all the time and constantly refer back to it as I begin to make moves in real estate.In a way I hope more people don't find out about it so I can maintain an edge on those I deal with. The first real estate agent I dealt with went out and bought the book as soon as I mentioned it. Now he knows where I am coming from as we discuss deals. So you can see, the book isn't only for beginners like me but experienced agents can benefit as well.Great book don't miss it.

"Pure Profits" is a complete course in commercial real estate investing. The book is filled with tips and information garnered from the author's many years of experience as a real estate investor. Just as important, he describes various pitfalls that are easy to fall into if you don't know about them. The various areas discussed include creating a relationship with a broker (or becoming a broker yourself), obtaining relevant information, locating the right property, making your investment plan, negotiating, important contract clauses, and creating a proposal that appeals to investors. There is not a lot of fluff in this book. It is concise, to the point, and contains multiple illustrations and examples to help you learn the finer points of investing in commercial real estate. If you want to get started in commercial real estate investing or want to make your efforts more efficient and consistently profitable then this is a book you will not want to miss. It is a recommended purchase for anyone wishing to become involved in or wishing to better their success rate in commercial real estate investing.

The idea of a career in commercial real estate intrigued me for years. This book helped me make the leap to finally do it. Al Auger explained the commercial real estate investment process in detail -- both the good and the bad -- and gave me all the information I needed to succeed. In addition to all the technical details, his book also shows how to better yourself by improving you communication skills, raising your confidence, and a lot more. Auger says all these elements will contribute to your success in commercial real estate. Pure Profits certainly helped me gain a better understanding of commercial real estate. I highly recommend it to anyone interested in the business!