Punk Marketing: Get Off Your Ass and Join the Revolution

I believe there are so many ways in getting the point across its what would get a person's attention to what matters is the point. In the Bookstore Punk Marketing was placed side by side next to some guerrilla book. I opted for Punk, my boyfriend nodded his head in dismay and opted for the other. we bought both books and I was more compelled in reading punk rather then the other. Thing is Punk points out the obvious... if you can't get an aha momment from your other marketing books, read this so you can get it. if not you can watch Oprah's guest and wonder how do her guest say they get it but still wonder why they can't make things work... Books out there give you everything you need to know but not everything do you need to get the point of marketing. Punk points out the obvious. my boyfriend came back and got the point.

I highly recommend this book to anyone interested in the rapidly changing marketing norms of today. Not only is Punk Marketing laced with thought provoking humor, delightful illustrations and case study side notes, but the content is worth the purchase alone. This is the first marketing book that I could truly not resist when I saw it at the Atlanta Airport Bookstore, and on top of that, the first marketing book that I had trouble putting down. Good work Laermer and Simmons. I can't wait to see what is next.

I was on my way to a speaking gig when I saw this book in an airport gift shop. It saved the day. The topic I was supposed to speak on was "Marketing to Generation Y'. I read the book on the plane - underlining and highlighting and devouring it. A couple days later I was on stage..... Here's how I started my speech: SLIDE ONE: How to Market to Generation Y. SLIDE TWO: You can't. And then I said, "Thank you very much for coming." All the rules have changed and the authors of this book get it. It is a MUST READ for every marketer in the world right now. Fabulous.

We all know marketing has changed seismically and fundamentally and continues to do so. This book gives us both how-to's and copious examples of the fantastic, the atrocious, and the hysterically hilarious in marketing. The blend of hard data (studies and surveys and such) with qualitative examples, insight and predictions creates a manual that is neither overly academic (like so many marketing tomes are) nor industry-specific (this one works for any industry...or marketing specialty, for that matter). The tone of Punk Marketing is exactly what you would expect from the title, and the content is surprising only in its depth. Although those of us who were fans of punk music back in the day remember that Sid at his most raucous was offering social and political commentary that was ahead of its time! You won't regret reading Punk Marketing.

I got the chance to get an advanced reader copy of the book Punk Marketing: Get Off Your @$$ And Join The Revolution by Richard Laermer and Mark Simmons. This should be required reading for all marketing and advertising people who still think that the world hasn't changed much... Contents: Prologue - Welcome to the Revolution: Don't Blame Us, Just Thank Us 1 - The Punk Marketing Manifesto: You Read - We Make Your Life Better 2 - Kill the Middlemen: Do So Before They Kill You 3 - Brand Not Bland: How to Stand Out So That You Are "The Chosen" 4 - Who's Eating Your Lunch?: Make Them Spit It Out 5 - The Sell Phone: Use and Abuse of the Cell Phone for Marketing 6 - The Captive Consumer: Do Not Try This At Home 7 - Now It's Story Time: Art of Making a Case through Storytelling 8 - Leave Me Alone, Will Ya!: Too Much Stuff, Too Little Time 9 - Lies Lies Lies - The Truth About Truth: And Factoids about Facts 10 - As Seen on TV: Place It Baby, Place It 11 - At Last, a Job in Hollywood!: You Are the Content 12 - Game On: No One Is A Loser 13 - It's More Than Just Us: Hard as That Is to Believe Notes Index Last Words Punk marketing is defined as a rebellion against tradition, an attitude that says the same old thing doesn't work any more. Laermer and Simmons take a irreverent, no-holds-barred look at today's marketing landscape, and how consumers interact with advertising. The days of throwing a 30 second ad on TV and calling it good are over. There are so many media outlets clamoring for attention, and the advertising din has made it nearly impossible to stand out using traditional styles. Furthermore, the old ad agencies no longer hold the power to control the market. TiVOs have reworked the way people view a program, and the odds are high that your audience is fast-forwarding past your multi-million dollar ad budget. Punk marketing looks at how nontraditional methods of marketing are needed to reach your specific markets. Techniques such as viral marketing, cell phone interaction, and product placement in shows and movies are becoming the way to make a mark without just talking louder and longer. But even these avenues are fraught with peril if you don't remember the attitudes of the persons being marketed to. For instance, cell phone interaction can be great if it's participatory. But if you just start sending repeated ads to a cell phone audience, you've sealed your fate. Bottom line... you have to be different in order to be seen, and you *will* make mistakes. But standing pat on the past campaigns are becoming less effective with every passing year. Even if you're not necessarily involved in marketing, you'll enjoy the attitude of the writers. I was reminded often of Tom Peters' style of writing with even more raw emotion. I knew I was in for a different read when I hit the dedication page... "To everyone who's ever s**t-canned us... and their spouses." That same in-your-face attitude carries through the entire book, and it makes