Publishing Basics

If you are considering the alternatives of self-publishing or going with a traditional offset printing process, then you should get a copy of Johnson's book. The most valuable aspect is the book is printed using different weight papers and different processes. It is one thing to read a description of 50# or 60# paper, and another to actually have an example in your hand. You will also see examples of photo and line art reproduction using both offset and pod techniques. Be sure to check self-publishing.com as you may be able to get a free copy there. Cheers!