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Hardcover Publishers, Readers, and Digital Engagement Book

ISBN: 1137514450

ISBN13: 9781137514455

Publishers, Readers, and Digital Engagement

(Part of the New Directions in Book History Series)

Acknowledgements.- Preface.- Introduction.- 1. A Brief History of the Field.- 2. Branding Books, Branding Readers: Marketing to Teens in the Digital Age.- 3. From Random Buzzers to Figment: Teens' Affective and Immaterial Labor.- 4. Twilight Saga.com (2009-2012) - Fandom and the Lifespan of a Corporate Fan Site.- 5. Reading The Amanda Project - a Lifecycle of a Pioneering Multiplatform Book (2009-2012).- 6. Conclusion.-...

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Format: Hardcover

Condition: New

$119.99
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