Publishers, Readers, and Digital Engagement

(Part of the New Directions in Book History Series)

by Marianne Martens

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Acknowledgements.- Preface.- Introduction.- 1. A Brief History of the Field.- 2. Branding Books, Branding Readers: Marketing to Teens in the Digital Age.- 3. From Random Buzzers to Figment: Teens' Affective and Immaterial Labor.- 4. Twilight Saga.com (2009-2012) - Fandom and the Lifespan of a Corporate Fan Site.- 5. Reading The Amanda Project - a Lifecycle of a Pioneering Multiplatform Book (2009-2012).- 6. Conclusion.- Methodological Appendix.- Notes.- Bibliography.- Index.-

Format:Hardcover

Language:English

ISBN:1137514450

ISBN13:9781137514455

Release Date:June 2016

Publisher:Palgrave MacMillan

Length:226 Pages

Weight:0.95 lbs.

Dimensions:0.8" x 5.9" x 8.3"

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Publishers, Readers, and Digital Engagement

(Part of the New Directions in Book History Series)

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