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Paperback Public Relations Book

ISBN: 0190925094

ISBN13: 9780190925093

Public Relations

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Format: Paperback

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Book Overview

Engagement. Conversation. Influence. Transparency. Trust.

Public Relations, Second Edition, presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make this text the new standard for introductory public relations courses.

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