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Paperback Public Relations Writing Book
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ISBN: 0195578597

ISBN13: 9780195578591

Public Relations Writing

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Public Relations Writing 2e, approaches public relations as an ethical and professional element of strategic organisational management. It encourages students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. The book deals with writing from a professional practice perspective but refers where appropriate to relevant communication theories. It includes tools to help plan, write and implement public relations strategies and tactics.

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Format: Paperback

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We receive fewer than 1 copy every 6 months.

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Related Subjects

Business Business & Investing Economics

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