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Paperback Public Relations Theory: Capabilities and Competencies Book

ISBN: 0470659319

ISBN13: 9780470659311

Public Relations Theory: Capabilities and Competencies

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Book Overview

Winner of the 2021 National Communication Association PRIDE award in the 'Outstanding Textbook' category!

Explore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative work

Public Relations Theory: Capabilities and Competencies is a comprehensive overview of the major theoretical perspectives in public relations, considering the evolution, diversification...

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