Public Relations: The Profession and the Practice
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Book Overview
Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0071315780
ISBN13:9780071315784
Release Date:July 2011
Publisher:McGraw-Hill Europe
Weight:2.30 lbs.
Customer Reviews
1 rating
Good book! Worth buying
Published by Thriftbooks.com User , 24 years ago
I use this book for my study Creative Communication at the University of Professional Education Ichthus in Rotterdam, the Netherlands. The text is very clear and the samples are excellent. Chapter 6 (Methods of Public Relations) and chapter 9 (Public Relations Research) are very interesting. I can recommend this book to everyone.- Marco de Moulin
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