Public Relations: The Basics

(Part of the The Basics Series)

by Ron Smith and Ron Smith

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Book Overview

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:

The four key phases of public relations campaigns: research, strategy, tactics and evaluation.

History and evolution of public relations.

...

Format:Paperback

Language:English

ISBN:0415675839

ISBN13:9780415675833

Release Date:August 2013

Publisher:Routledge

Length:278 Pages

Weight:0.60 lbs.

Dimensions:0.7" x 5.0" x 7.7"

Related Subjects

Business Business & Investing Economics Social Science Social Sciences

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Public Relations: The Basics

(Part of the The Basics Series)

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