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Paperback Public Relations: The Basics Book
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ISBN: 0415675839

ISBN13: 9780415675833

Public Relations: The Basics

(Part of the The Basics Series)

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Format: Paperback

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Book Overview

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:

The four key phases of public relations campaigns: research, strategy, tactics and evaluation.

History and evolution of public relations.

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Related Subjects

Business Business & Investing Economics Social Science Social Sciences

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