Public Relations Strategy

by Sandra Oliver

No Customer Reviews

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound,...

Format:Paperback

Language:English

ISBN:074945640X

ISBN13:9780749456405

Release Date:November 2009

Publisher:Kogan Page

Length:208 Pages

Weight:0.90 lbs.

Dimensions:0.6" x 6.2" x 9.2"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Investing Economics Education & Reference Management Management & Leadership Marketing & Sales Public Relations

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks^® and the ThriftBooks^® logo are registered trademarks of Thrift Books Global, LLC

Public Relations Strategy

Recommended

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us