Public Relations Research

by E.W. Brody and Gerald C. Stone

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Designed to meet the needs of both the public relations education and public relations practitioner communities, this comprehensive text explores the types of research most used in public relations practice. The first introductory-level volume to treat the subject in depth, Public Relations Research provides a theoretical framework for reader application, defines the knowledge necessary for public relations research, elaborates upon informal...

Format:Hardcover

Language:English

ISBN:0275928705

ISBN13:9780275928704

Release Date:April 1989

Publisher:Praeger

Length:295 Pages

Weight:1.31 lbs.

Dimensions:0.7" x 6.1" x 9.2"

Related Subjects

Business Business & Finance Business & Investing Business Communication Communications Economics Education Education & Reference Marketing & Sales Public Relations Skills Social Science Social Sciences

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