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Business & Investing Books > Marketing & Sales Books
Hardcover Public Relations Programming and Production Book
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ISBN: 027592677X

ISBN13: 9780275926779

Public Relations Programming and Production

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Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual...

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Format: Hardcover

Condition: New

$109.44
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Related Subjects

Business Business & Finance Business & Investing Business Communication Communications Economics Marketing & Sales Public Relations Skills

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