Public Relations Klipp & Klar [German]

by Carsten Rennhak

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Dieses kompakte Lehrbuch bietet Studierenden und Berufseinsteigern einen ?bersichtlichen und schnellen Zugang zu den relevanten Aspekten der Public Relations. Dies erm?glicht ihnen einen souver?nen Umgang mit PR-Fragestellungen in Theorie und Praxis. Wer PR-Ma nahmen optimieren m?chte, muss verstehen wie PR-Werkzeuge funktionieren und welche Wirkungen sich mit ihnen erzielen lassen. Die Autoren detaillieren deshalb Ziele und Instrumente der PR. Aufgrund...

Format:Paperback

Language:German

ISBN:365827249X

ISBN13:9783658272494

Release Date:January 2020

Publisher:Springer Gabler

Length:137 Pages

Weight:0.62 lbs.

Dimensions:0.3" x 7.0" x 10.0"

Related Subjects

Business Business & Investing Economics

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Public Relations Klipp & Klar [German]

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