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Hardcover Public Relations in Asia Pacific: Communicating Effectively Across Cultures Book

ISBN: 0470824301

ISBN13: 9780470824306

Public Relations in Asia Pacific: Communicating Effectively Across Cultures

Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world's fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the...

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Format: Hardcover

Condition: Very Good*

*Best Available: (missing dust jacket)

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