Public Relations in Asia Pacific: Communicating Effectively Across Cultures
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Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world's fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the...
Format:Hardcover
Language:English
ISBN:0470824301
ISBN13:9780470824306
Release Date:April 2009
Publisher:John Wiley & Sons
Length:230 Pages
Weight:1.16 lbs.
Dimensions:1.0" x 6.1" x 9.0"
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