Public Relations History: From the 17th to the 20th Century: The Antecedents

by Scott M. Cutlip

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Book Overview

This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies.

This history opens with the 17th Century efforts of land promoters and colonists to lure settlers from Europe -- mainly England -- to this primitive land...

Format:Paperback

Language:English

ISBN:0805817808

ISBN13:9780805817805

Release Date:July 1995

Publisher:Routledge

Length:320 Pages

Weight:1.15 lbs.

Dimensions:0.7" x 6.1" x 9.0"

Related Subjects

Business Business & Finance Business & Investing Economics Language Arts Marketing & Sales Political Science Politics & Government Public Policy Public Relations Textbooks

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Public Relations History: From the 17th to the 20th Century: The Antecedents

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