Public Relations Campaigns

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Public Relations Campaigns is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to provide a practical approach for planning a successful campaign.

The first half of the book provides the foundations on which successful campaigns are built: theory, research and evaluation. This leads into...

Format:Paperback

Language:English

ISBN:0195578627

ISBN13:9780195578621

Release Date:April 2015

Publisher:Oxford University Press, USA

Length:288 Pages

Related Subjects

Business Business & Investing Economics

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