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Paperback Public Relations Campaigns Book
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ISBN: 0195578627

ISBN13: 9780195578621

Public Relations Campaigns

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Public Relations Campaigns is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to provide a practical approach for planning a successful campaign.

The first half of the book provides the foundations on which successful campaigns are built: theory, research and evaluation. This leads into...

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Format: Paperback

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Business Business & Investing Economics

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