Public Opinion: Measuring the American Mind

by Robert W Oldendick and Barbara A. Bardes

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Book Overview

The new edition of this popular textbook provides a comprehensive, accessible introduction to public opinion in the United States and describes how public opinion data are collected, how they are used, and the role they play in the U.S. political system. Bardes and Oldendick introduce students to the history of polling and explain the factors a good consumer of polls should know in order to evaluate public opinion data. Public Opinion: Measuring the...

Format:Paperback

Language:English

ISBN:144221502X

ISBN13:9781442215023

Release Date:March 2012

Publisher:Rowman & Littlefield Publishers

Length:377 Pages

Weight:1.24 lbs.

Dimensions:0.9" x 5.9" x 8.9"

Age Range:18 to 22 years

Grade Range:Postsecondary

Related Subjects

Education Elections & Political Process Instruction Methods Pedagogy Political Science Politics & Government Politics & Social Sciences Schools & Teaching Social Science Social Sciences

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Public Opinion: Measuring the American Mind

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