The ethical dimensions of health communicators′ interventions and campaigns are brought into question in this thought-provoking book. Examining the efforts to effect behavior change, the author questions how far health communication can and should go in changing people′s values. The author broadens the current analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded...
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Administration & Medicine Economics Administration & Policy Communication Communication & Journalism Communications Dentistry Language Arts Medical Medical Books Medical Ethics Medicine Politics & Government Preventive Public Affairs & Policy Public Health Social Services & Welfare Words, Language & Grammar