While traditional finance focuses on the tools used to optimize return and minimize risk, this book shows how psychology can explain our decisions more than financial theory. Analyzing how investors... This description may be from another edition of this product.
Nofsinger is a good although not exhaustive overview of the literature on behavioral finance. Used at universities but easy and fun to read. Recommended.
Simple and best book about behavior finance
Published by Thriftbooks.com User , 18 years ago
I purchased this book for my Behavioral Finance class and I have recommended this book to other investors and they loved it so much they bought their own book.
A very good book that proves sometimes less is more.
Published by Thriftbooks.com User , 19 years ago
I really liked this book. Nofsinger makes a clear and concise case against the existence of a rational investing "homo economicus", a key assumption of modern portfolio theory. The book is well footnoted and a good place to start learning the underlying tenants of behavioral finance.
Good summary of how behavior affects investing decisions
Published by Thriftbooks.com User , 19 years ago
This book contains a good summary of the different ways in which what we think affects investing decisions we make. I liked the fact that the book is short and to the point and does not use psychological jargon. I found it quite insightful and could identify with several of the traits and thought processes the book describes, I would recommend it to anyone who makes their own investment decisions
Great Book
Published by Thriftbooks.com User , 22 years ago
Most of the typical psychology of trading books just regurgitate the same 'ol same 'ol. This one hits all the bases with examples to back them up - and no fluff. I really appreciated how everything was condensed and to the point without having to read a lengthy discourse on each topic. That made it easy to digest the material and left me with a lot to think about. This was the best book I've read in it's class. Well worth reading.
ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.