Promotional strategy: Managing the marketing communications process

by James F. Engel, Martin R. Warshaw, Thomas C. Kinnear

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This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0256021562

ISBN13:9780256021561

Release Date:January 1979

Publisher:R. D. Irwin

Length:755 Pages

Weight:2.90 lbs.

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Education & Reference Management & Leadership Marketing Marketing & Sales

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Promotional strategy: Managing the marketing communications process

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