Promotional Culture and Convergence: Markets, Methods, Media

by Helen Powell

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The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions.

Promotional Culture and Convergence
analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including:...

Format:Paperback

Language:English

ISBN:0415672805

ISBN13:9780415672801

Release Date:April 2013

Publisher:Routledge

Length:256 Pages

Weight:0.87 lbs.

Dimensions:0.5" x 6.2" x 9.2"

Related Subjects

Business Business & Investing Economics Social Science Social Sciences

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Promotional Culture and Convergence: Markets, Methods, Media

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