Promotion Management and Marketing Communications
No Synopsis Available.
Format:Hardcover
Language:English
ISBN:0030266432
ISBN13:9780030266430
Release Date:January 1990
Publisher:Dryden Press
Customer Reviews
3 ratings
chapter 3 and chapter 4,5,6
Published by Thriftbooks.com User , 25 years ago
1.environmental,regulatory,and ethical issues in marketing communications 2.targeting intregrated marketing comunications -market segmentation -the communication process and fundamentals of buyer behavior -the role of persuasion
overview of promotion mgt and intergrated marketing communic
Published by Thriftbooks.com User , 25 years ago
overview of promotion mgt and intergrated marketing communications.the importance of achieving integration.concept od brand-equity is emphasized
overview of promotion mgt and imc
Published by Thriftbooks.com User , 25 years ago
the importance of achieving integratio
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