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      Arts, Music & Photography Books > Fashion Design Books
      Hardcover Promotion in the Merchandising Environment 2nd Edition Book
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      ISBN: 156367551X

      ISBN13: 9781563675515

      Promotion in the Merchandising Environment

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      Format: Hardcover

      Condition: Very Good

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      Book Overview

      Promotion is a key element at each step of the merchandising process. Advertising, direct marketing, public relations, special events, and visual merchandising all work together to communicate the same message about a product, brand, or organization to the end user. "Promotion in the Merchandising Environment, "2nd Edition, explains the process of promotion and describes the promotion tools available for creating successful campaigns. The book focuses on the comprehensive nature of promotion in the merchandising environment of fashion and related goods, emphasizing the changing nature of promotion in a global marketplace by using international examples. This book also introduces promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories. The text examines all the components of the promotion mix, considering both personal and nonpersonal techniques.

      Related Subjects

      Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Design Economics Education & Reference Engineering

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