Promotion for Sport Directors

This one-of-a-kind resource was created to help you, properly promote your high school's athletic program and give it the visibility it deserves! The book not only reviews all the promotional tools that are at your disposal but also explains how to make them an integral part of your program's daily operations.Written by John R. Johnson, a nationally recognized expert on sports information, >Promotion for SportDirectors> is a cookbook of effective promotional ideas that will get your school lots of attention for very little money. You can either implement the total promotions program covered in the book or use bits and pieces of it to fit the specific needs of your school and community.>Promotion for SportDirectors> gets you started by showing you how to plan for an effective promotional program. With the help of written exercises, you'll discover how your school's philosophy about promotion meshes with your own. The book also helps you assess your promotional needs and limitations and shows you how to develop a comprehensive promotional plan.This easy-to-use reference next explains each facet of a total promotional plan. You'll learn how to--implement a positive public relations program,-develop and distribute printed promotions such as programs and schedules,-take advantage of radio and television promotion,-boost attendance using special promotions, and-obtain program sponsorships.Plus, >Promotion for SportDirectors> contains numerous forms and checklists that will help you as you implement your own promotion plan.>Promotion for SportDirectors> is an excellent guide for high school athletic directors as well as for sport management and marketing professionals. It's also a valuable reference for anyone involved in sport administration.