Promotion and Marketing for Broadcasting and Cable

by Susan Tyler Eastman, Robert Klein, Robert A. Klein

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Book Overview

Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. The third edition of this highly-regarded textbook was updated to encompass the immense structural, technological,...

Format:Paperback

Language:English

ISBN:0240803426

ISBN13:9780240803425

Release Date:May 1999

Publisher:Focal Press

Length:248 Pages

Weight:0.82 lbs.

Dimensions:0.5" x 6.0" x 9.2"

Related Subjects

Arts, Music & Photography Business Business & Investing Economics Engineering Performing Arts Technology

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Promotion and Marketing for Broadcasting and Cable

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