Promo2 (with Coursemate, 1 Term (6 Months) Printed Access Card)
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Book Overview
Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. PROMO 2e is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces. Attention CourseMate user: The CourseMate platform is being sunset and will not be sold with this title after December 31st, 2019. Cengage will support existing users of CourseMate through August 1st, 2020.
Format:Paperback
Language:English
ISBN:1133626173
ISBN13:9781133626176
Release Date:February 2012
Publisher:Cengage Learning
Length:368 Pages
Weight:1.50 lbs.
Dimensions:0.6" x 8.5" x 10.7"
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