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Paperback Project Marketing: Beyond Competitive Bidding Book
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ISBN: 0471486647

ISBN13: 9780471486640

Project Marketing: Beyond Competitive Bidding

by , , , et al.
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"Project Marketing" ist das erste englischsprachige Lehrbuch, das sich speziell mit dem Thema Projektmarketing auseinandersetzt.

Es enthält zahlreiche kurze Fallstudien zu einer Vielzahl von Branchen, einschlie lich Transport, Luftfahrt und Energie.

Der Band beschreibt die notwendigen Strategien und Methoden für konstruktives Projektmarketing.

Eine umfassende Einführung in einen jungen Teilbereich des Projektmanagement.

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Format: Paperback

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We receive fewer than 1 copy every 6 months.

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Business Business & Investing Economics

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