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Hardcover Progress in Tourism Marketing Book
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ISBN: 0080450407

ISBN13: 9780080450407

Progress in Tourism Marketing

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The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness,...

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Format: Hardcover

Condition: New

$180.00
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Related Subjects

Business Business & Investing Social Science Social Sciences Travel

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