Profiting from Intellectual Capital: Extracting Value from Innovation

by Patrick H. Sullivan

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"Profiting from Intellectual Capital" - Dieses Buch beschäftigt sich mit der Frage, warum geistiges Eigentum als finanzieller Vermögenswert gilt, was man darunter versteht, wo es anzutreffen ist, wie man es investiert und wie man es erntet, um den Shareholder Value zu steigern. Autor Patrick Sullivan erläutert hier, wie Unternehmen aus ihrem intellektuellen Kapital finanzielle Vorteile und eine noch grö ere Wertschöpfung erzielen können. Das Buch...

Format:Paperback

Language:English

ISBN:0471417475

ISBN13:9780471417477

Release Date:August 2001

Publisher:Wiley

Length:384 Pages

Weight:1.40 lbs.

Dimensions:0.9" x 6.1" x 9.0"

Related Subjects

Business Business & Finance Business & Investing Economics Intellectual Property Law Marketing Research Textbooks

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Profiting from Intellectual Capital: Extracting Value from Innovation

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