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Hardcover Profitable Marketing Communications: A Guide to Marketing Return on Investment Book
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ISBN: 074944942X

ISBN13: 9780749449421

Profitable Marketing Communications: A Guide to Marketing Return on Investment

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Many companies still see marketing as a cost, not an investment, and it tops the list of types of expenditure most likely to go in a downturn. According to proven business strategist Antony Young, marketing is about creating positive value for a business or brand by demonstrating cost versus return. Young and co-author Lucy Aitken propose a radical change in marketing philosophy to an investment-led approach whose focus is value, not cost. The book...

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Format: Hardcover

Condition: Very Good

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