Profit Prescription

This book has the goods and delivers. Great practical content that can be implemented today. This is a must read.

When we purchased this book, the rating was 5 star & we feel it exceeds this. As a start up we tried many books without comfort. This is not just a book to read, it is a workbook that really helps you analyze and then build your sales and marketing program. We have over a dozen innovative products, any one of which could stand alone as a major company. Profit RX helped us analyze each product, put them in the proper introduction order, and then create an effective sales & marketing program.

>I read almost the whole book in one weekend! We have already started planning to do the workshop. I have read many marketing books in the past, including having written a video script for Jay Conrad Levinson, but none of them walk you through the process like Dr. Revenue does. It really is interactive and has taught me as much this weekend what I need to get done as any work I have done in the past 6 months.

I have seen Haskell's ideas and program work. I am in a unique position in that my company sells this program to our dealers and I have seen our studios implement these ideas into a well thought-out sales and marketing plan. I have seen increased sales and better management as a result. I am a student of Dr. Revenue, having attended his clinics and listened to his tapes, so I was eager to read "Profit Rx" when it was published. I was amazed at what a quick and easy read it was. Intertwining his time-proven tactics with success stories helped to vary the books pace, showcase Haskell's extensive experience and prove how effective a sales and marketing plan can be. As a young businessman, I found "Profit Rx" to be an invaluable tool for my business/professional life. I also found the marketing roadmap Dr. Revenue gives to the reader has multiple uses. In my personal life, I use Dr. Revenue's plan in matters of money management. Having devised a calendar and budget, I am better able to react to unseen circumstances. This tested, proven approach is a must read for everyone interested in growing their business, from the sales and marketing manager, to the sales and marketing student.