Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

This book was recommended to me by two business colleagues. One had been using it for four years and shared his results with me. When I asked how long it took him to realize "ROI" -- he said "immediately." So I bought the book. I read it twice and then began making changes as Mr. Michalowicz outlines. I read it again and made more changes. After the first quarter, I did see real results (profit + reduced expenses). This program, however, is much more than cutting expenses. It's a different mindset. Mr. Michalowicz gives all kinds of advice and debunks the whole, "Go big or go home" mentality, as well as the idea that you have to do whatever it takes to "grow" -- which often means, going without a paycheck and/or incurring debt. Highly recommend this book to any small business owner that wants profitability -- as well as more money in their pocketbook.

Very easy to implement instantly. My company is turning a real profit for the first time. I will be able to take vacation and afford buy a motorcycle again. Had to sell my bike oringinally to start my company.