The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and Roi

by Leslie Moeller, Edward C. Landry, Leslie H. Moeller

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Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there has been no proven system for measuring marketing ROI. But as budgets tighten, marketing managers are feeling the pressure to come up with quantifiable results for every dollar spent. The ability...

Format:Hardcover

Language:English

ISBN:0071615059

ISBN13:9780071615051

Release Date:January 2009

Publisher:McGraw-Hill Companies

Length:240 Pages

Weight:1.15 lbs.

Dimensions:0.9" x 6.3" x 9.3"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Investing Economics Marketing Marketing & Sales

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The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and Roi

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