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Hardcover The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and Roi Book

ISBN: 0071615059

ISBN13: 9780071615051

The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and Roi

Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there has been no proven system for measuring marketing ROI. But as budgets tighten, marketing managers are feeling the pressure to come up with quantifiable results for every dollar spent. The ability...

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Format: Hardcover

Condition: Very Good

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