The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and Roi
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Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there has been no proven system for measuring marketing ROI. But as budgets tighten, marketing managers are feeling the pressure to come up with quantifiable results for every dollar spent. The ability...
Format:Hardcover
Language:English
ISBN:0071615059
ISBN13:9780071615051
Release Date:January 2009
Publisher:McGraw-Hill Companies
Length:240 Pages
Weight:1.15 lbs.
Dimensions:0.9" x 6.3" x 9.3"
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